The Canberra International Music Festival reaffirmed its place as a leading Canberra cultural attraction after a record number of interstate visitors during the 2017 Festival. This week, the Festival adds to its successes with the appointment of broadcaster and writer Genevieve Jacobs to the board.
The Festival has seen a dramatic increase in interstate visitation over the past three years, with approximately 1 in 6 patrons coming from outside Canberra in 2017, an increase of 43% over the previous year. With Tourism Research Australia’s recent announcement of record total visitation and expenditure for the ACT in 2017, the Festival is positioning itself as significant contributor to the ACT Government’s aim of developing Canberra as a cultural tourism destination.
For Artistic Director Roland Peelman, this growth marks a new era for the Festival:
"For almost 25 years, our Festival has carried the 'international' label in its title for obvious reasons, but it is only recently that its national significance has become apparent. The ever-increasing number of patrons from interstate coming to the Festival makes Canberra a very exciting place to be this Autumn."
Genevieve Jacobs has been a journalist for 30 years, working in print and radio. She is well known to the local community, having spent over a decade with ABC Canberra, reporting on everything from politics to human interest.
A dedicated volunteer and advocate for community engagement, Genevieve works with a wide range of organisations including the Tara Costigan foundation, Gift of Life ACT and ACT Wildlife Rescue among others. She also sits on the ACT’s advisory committee for historic places.
Her renown in the arts community has attracted the interest of Sydney-based cultural tour company, Renaissance Tours, and she will host a group for the Festival’s opening weekend in the tour company’s inaugural tour to the Canberra region.
An ardent promoter of the Canberra arts community, involvement with the Festival at board level was a natural progression for Genevieve:
“I'm honoured to join the board of the Canberra International Music Festival, and to be part of a major Canberra arts story. CIMF's vision in creating an energetic, diverse, exciting programme of music is a terrific match for the city's strong cultural growth in recent years.
“For me it's a brilliant chance to bring our own arts community and visitors together for ten days of wonderful musical adventures.”
The 2018 Canberra International Music Festival runs from 27 April – 6 May. For more information, visit www.cimf.org.au
For more information on Renaissance Tours’ 5-day package to the Festival, visit http://renaissancetours.com.au/tours/short-breaks/2018-canberra-music-festival/